Advertising may not immediately be effective. Repetition is the key. At first, it’s unknown and foreign. But after seeing it many times in different places associated with different platforms and people, consumers are more inclined to make the purchase when the time comes.
Brand awareness is a slow and steady task. It’s about building up brand capital in the collective imagination. Videos and advertising are essential to getting people familiar and comfortable with the brand, so when they see it or hear it, and have to decide whether or not to pull the trigger, they are more inclined to rationalize because they’ve been exposed many times before, and have positive impressions.