Recently I’ve been reflecting on the concept of value as it relates to business, and sociology and psychology, as a driving ideal, which provide the framework for future ethics. Values drive behavior, they dictate choice.

The goal of business:

Creating customers by satisfying needs by delivering value by providing innovative products or services

Value has greater, existential implications beyond business, of course.

But value has been a theme of my reflections the past year. How to become a man of value?

The answer to that question requires dissolving the ego, and practicing compassion, putting yourself in others shoes, seeing things from their perspective, with their needs, and working backwards to find solutions

We don’t decide what’s valuable, per say. Not in business. It’s the customer, the market, the needs of the people, defined by their struggles and problems and pain points and headaches.

Value is something that’s relative to the people you’re serving. Be it customers, colleagues, or your company.

I don’t decide my value. That’s for others. I can only decide to modify my behavior in ways that better delivers that value. Their repeated engagement is the barometer of success.

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