How to Influence Others

6 principles of persuasion from Pre-Suasion

Reciprocity: people give what they get. If you smile at me, I’ll smile at you. Works for everything.

Scarcity: people want what they can’t have.

Authority: people follow and listen to credible experts. Appeal to authority or be the authority.

Consistency: people like to be consistent with how they’ve acted in the past. Small yes’s/commitments lead to big yes’s/commitments.

Liking: people say yes to those people they like

Consensus: when people are uncertain, they look to others behavior to determine their own

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