People are very suggestible.
What really makes a compelling leader is supreme confidence
Looking people in the eye, into their depths, and speaking to their soul makes them feel vulnerable, and heightens the suggestibility.
Most people are insecure on some level, they are not anchored, not “rocks”. They don’t know themselves, know what they’re made of, and so are easily unbalanced, and easily swayed.
When you have the answers, speak with conviction, with intelligent poise, with a language that appeals to them, you can reprogram their perceptions and mind, kinda highjack their emotional disposition